12 Jan '12, 4pm

Future perfect: organic beauty in 2012 - Green Living - The Ecologist

Future perfect: organic beauty in 2012 - Green Living - The Ecologist

The resort collections have already arrived and spring/summer are less than a month away. Hardly surprising then, that along with sartorial updates, the glossies are full of new season beauty trends as well. Whether it’s the new generation of high tech foundations, the skincare secrets of French women or the pastel-hued palettes soon to hit beauty counters, spring is officially in. But there’s a problem with all the summer loveliness: green brands aren't getting much of a look in. And that’s a shame because the organic and natural beauty world has been coming up with a few trends of its own. What’s more, according to Natural Wisdom’s Maeve Smith, organic and natural products can and do offer better results than their conventional competitors. ‘I believe that natural products deliver superior results compared to conventional highly processed, synthetic, chemical skincare,’ ...

Full article: http://www.theecologist.org/green_green_living/health_and...

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