10 Jan '12, 11pm

Recyclebank Enlists Badgeville to Drive 'Gaming for Good'

Recyclebank Enlists Badgeville to Drive 'Gaming for Good'

Recyclebank 's business model revolves around rewarding consumers for green behavior, such as trimming energy use, composting and, of course, recycling. The pioneer in the concept of "Gaming for Good" is upping its game with a new partnership with Badgeville , a young company that is helping some of the biggest names in corporate America, including Samsung, NBC and Deloitte, measure and manage their existing loyalty and engagement programs, or start new ones. Recyclebank hopes Badgeville's added features will increase its members' engagement. The company partners with municipalities, waste haulers and big brands to incentivize consumers to live greener lives. "Recyclebank takes a carrot versus stick approach to motivating behavior change, with 'gaming for good' principles intrinsic to our business model from the very beginning," said Javier Flaim , Recyclebank senior vice ...

Full article: http://www.greenbiz.com/blog/2012/01/10/recyclebank-enlis...

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