10 Jan '12, 9pm

How & Why to Make the Shift from Dialogue to Collaboration with NGOs

How & Why to Make the Shift from Dialogue to Collaboration with NGOs

There was a time when it was good enough just to listen. When corporate execs got credit for sitting at the table with an NGO and benefited from a "different perspective." Their obligation was to "thoughtfully consider" the input in the development of their business plans, strategies and actions. But as the business environment and the sustainability agenda has evolved, so too has best practice in stakeholder engagement. Don't get me wrong. I am not saying there wasn't business value in listening -- there was. It was in fact a refreshing shift from the "convince" model of engaging with stakeholders. The previous model was born of the commonly held belief among many corporate executives that the analysis their staff had done on risks to their business was fact-based, robust and complete. The problem, if there was one, was that the company just hadn't done a good enough job ...

Full article: http://www.greenbiz.com/blog/2012/01/10/how-why-make-shif...

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