10 Jan '12, 7pm

Locals Do It Better: GoVoluntr Helps Small Businesses with Effective Cause

Locals Do It Better: GoVoluntr Helps Small Businesses with Effective Cause

The secret is to “think local.” Data shows we consumers still love a good cause, but home is undoubtedly where the heart is. It’s an answer Jerry Walsh discovered long before the Statute of Liberty campaign. Jerry noted in a 2009 interview that his famed statue of liberty project was the anomaly in which “… powerful national causes in the U.S. are very limited, and local CRM is probably the best way to go.” He and the AmEx marketing team reasoned early on that there is little interest in causes outside of a consumer’s immediate reach. And this isn’t just a hunch, there’s plenty of data to back up this observation. A study on consumer preferences shows 83% of consumers favor a local cause and 63% support a regional cause. The numbers fall dramatically for causes outside of their direct purview, with just 45% of consumers stirred by national causes and about half that for ca...

Full article: http://ecopreneurist.com/2012/01/10/locals-do-it-better-g...

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