10 Jan '12, 5pm

The Innovation Secrets Automakers Are Learning from EVs

The Innovation Secrets Automakers Are Learning from EVs

The internal combustion engine is one of the few remaining things most carmakers actually make. In many cases, the powertrain is the only real "fingerprint" that sets one manufacturer apart from the other. Bye bye, fingerprint. With the incipient rise of the electric vehicle, carmakers are scrambling to partner with manufacturers in other sectors to stay competitive under the hood. Volvo and Daimler are among the companies reaching out to companies like Bosch and Siemens, according to Paul Hockenos in the Herald Tribune. And it's forcing them to question their individuality at every step. According to Hockenos, the carmakers are struggling to put a positive spin on the new alliances, characterizing the ventures as "exploiting synergies" rather than subjugating their mojos. Incorporating electric powerplants is clearly a necessary innovation for carmakers. The dominance Toy...

Full article: http://www.greenbiz.com/blog/2012/01/10/innovation-secret...

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