10 Jan '12, 12pm

Molson Coors Finds a Sustainability Strategy at the Bottom of a Glass

Molson Coors Finds a Sustainability Strategy at the Bottom of a Glass

Other companies talk about their environmental footprint. At Molson Coors , the sustainability message is conveyed by a "beer prin t" -- the positive and negative impacts the company can have on the people and the environment. For a company that describes its corporate culture and values as "Our Brew " and promotes water conservation in a campaign called "Every Ripple, Every Drop ," using the beer print imagery seems like a natural. Perhaps, but coming up with the concept didn't occur overnight, according to Bart Alexander, Molson Coors' chief corporate responsibility officer. I asked Alexander for the story behind the beer print. Here are highlights from our conversation: History To fully understand the beer print, it's helpful to be acquainted the history of Molson Coors , according to Alexander. The firm brings together the legacy of the U.K.'s Bass brewing company and ...

Full article: http://www.greenbiz.com/blog/2012/01/10/molson-coors-find...

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