09 Jan '12, 4pm

How to Become a Social Intrapreneur

Editor's Note: This article kicks off a planned seven-week series by Nathan Springer that will chronicle in-depth the lessons from a course at the University of Michigan's Ross School of Business on how to become a social intrapreneur -- someone who makes change for good from within the enterprise. The fabled triple-bottom-line business is the epic quest of our profession. In the hallways of conferences, sustainability professionals gather around the coffee tables to tell legends of companies like Interface, Nike, and Walmart and the many others that have set out on this journey. Many have heard the tale of Ray Anderson, who discovered Paul Hawkins' manuscript The Ecology of Commerce and carried his entire company toward the summit of Mt. Sustainability guided by sages Hunter Lovins, Amory Lovins, and Hawkins himself. When the euphoria fades, most people return to the real...

Full article: http://www.greenbiz.com/blog/2012/01/09/how-become-social...

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How to Become a Social Intrepreneur

greenbiz.com 09 Jan '12, 1pm

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