09 Jan '12, 9am

@MartinFutures

We’re looking for what you could call a ‘virtuous cycle’ of growth. We have a target to bring 500,000 smallholder farmers and small-scale distributors into our supply chain by 2020. This will not only help them improve their livelihoods, and address the issue of food security and malnutrition, but it will also create micro communities that are then increasingly buying our other products. In Indonesia, I visited a group of 7,000 smallholders, and I got tears in my eyes listening to their testimonies about the opportunities that we gave them. And it’s not just food. We have programmes there like ‘trashion’, where we help [train local women as entrepreneurs making bags and shoes from recycled packaging]. And not surprisingly, these people feel loyal to Unilever, and that means they are more likely to buy our products. So we are creating a market through our suppliers. That’s ...

Full article: http://www.forumforthefuture.org/greenfutures/articles/re...

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