08 Jan '12, 1pm

Digging in to the Whole 'O' of Sustainability at General Mills

Digging in to the Whole 'O' of Sustainability at General Mills

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. Everyone has heard of a Cheerio, of course, but who's heard of Cadwallader Washburn ? I'll bet very few have -- I know I hadn't. Besides having a terrific name, he was the founder of what would become known as General Mills . Both businessman and innovator, he used the power of water going over the St. Anthony Falls to run his first flour mill. Today there remain at General Mills individuals like Chief Sustainability Officer Jerry Lynch to carry on this heritage of innovation, stewardship, and continuous improvement. Jerry and I packed a lot of content in a short 24 minutes, discussing their 2015 sustainability goals, holistic margin management, their relationship with their brands, pre-competitive strategic partnerships, the issues surrounding food waste, and mu...

Full article: http://www.greenbiz.com/blog/2012/01/08/digging-whole-o-s...

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