08 Jan '12, 2am

The Anthropology of Food

The Anthropology of Food

Let’s visit Homer Simpson for a few minutes as our “average American” proxy watches TV and snacks. From the research of people like Dr. Brian Wansink, author of Mindless Eating , we know Homer is thinking - in his colorfully primitive way - that if he has the chips n’ dip, he’ll also have the friends, the laughter, the adrenalin rushes, the companionship that he sees in the commercials and sitcoms. We know that unlike many Europeans and Asians – whose body wisdom directs them to stop eating when they’re full, Homer’s cue to stop will be when his beer is gone, the big bowl is empty, or the TV show is over. Homer will eat more M & Ms if they are different colors rather than just one color; more chips if they come in transparent packages so he can preview and crave them; and more fruit if it’s pre-sliced, even if it was sliced weeks ago and preserved in space-age packaging. I...

Full article: http://www.motherearthnews.com/healthy-people-healthy-pla...

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