06 Jan '12, 3pm

Mobile Technology Applications to Replace Eco-Labels?:

LONDON, Jan. 06 /CSRwire/ - Advances in mobile technology are increasing the number of consumer products with smart barcodes. Although this development is encouraging more sustainable products, Organic Monitor (www.organicmonitor.com ) believes the implications are far reaching and could eventually lead to the demise of some eco-labels. Eco-labels currently play an important role in marking sustainable products. Indeed, green symbols and logos are becoming ubiquitous on foods, cosmetics, household cleaning products, textiles, furniture and even toys. However, some consumers are becoming disillusioned with eco-labels because of the shortcomings of many standards and lack of transparency. For instance, the proliferation in food eco-labels is causing consumer confusion whereby many cannot distinguish between Organic, Fairtrade, Rainforest Alliance, and other eco-labels. A gro...

Full article: http://www.csrwire.com/press_releases/33580-Mobile-Techno...

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