06 Jan '12, 10am

Mobile Marketing for the New Year

Mobile Marketing for the New Year

However, in terms of branding, the QR codes leave something to be desired. These tiny digital Rorschach type inkblots may provide companies a powerful platform for targeted marketing but they have a serious shortcoming on the aesthetics front. One emerging competitor, SpyderLynk, combats this drawback by storing the scannable information in an attractive ring, called SnapTags , prominently displaying a clean company logo. Another key difference between SnapTags and QR codes is that users only need to have a camera application on their phone rather than the downloadable QR reader app required on smartphones. As 88% of mobile phones have a camera while only 43% of phone users own a smartphone, companies are able to reach a wider audience.

Full article: http://www.triplepundit.com/2012/01/mobile-marketing-new-...

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