05 Jan '12, 6pm

The Customer is Not Always Right. (Why the Green Movement Must Manufacture Demand.)

The Customer is Not Always Right. (Why the Green Movement Must Manufacture Demand.)

© Bull City Burger and Brewery "No you can't have a slice of tomato on your burger," said the server at Durham NC's Bull City Burger and Brewery , "They're not in season." The exchange above would make most marketing experts shudder. In a world where the customer is king, isn't it insanely bad business practice not to give them exactly what they want? I'm not so sure. As someone who works in good-for-the-world branding, I think it's a smart way to differentiate yourself and to build credibility. And as someone who cares about the world we live in, I think it's awesome. It's high time that businesses that care about the world stopped waiting for "green consumer demand" to materialize, and instead made it happen. Because the most successful brands in all sectors of industry know that markets don't come out of nowhere—they are created. Apple didn't create the iPod because peo...

Full article: http://www.treehugger.com/corporate-responsibility/custom...

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2012 must.

2012 must.

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It’s a must. | Legal Buds

It’s a must. | Legal Buds

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109: The day we must move on By Zairil Khir Johari

blog.limkitsiang.com 05 Jan '12, 6am

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Court denies Malaysians abroad right to vote

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straitstimes.com 06 Jan '12, 5am

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hybridcars.com 07 Jan '12, 7pm

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Get your green New Year’s resolutions right here

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grist.org 05 Jan '12, 11am

Still deciding how to enhance and eco-ify your life in 2012? We rounded up resolutions from Grist readers and staffers to ...

Court denies Malaysians abroad right to vote

channelnewsasia.com 06 Jan '12, 5am

KUALA LUMPUR: A Malaysian high court ruled Friday that six Malaysians working in Britain do not have the right to cast the...