04 Jan '12, 4pm

I Published My CSR Report. Where’s My Media Coverage?

I Published My CSR Report. Where’s My Media Coverage?

We help companies tell their stories. And these days, more and more of those stories are about sustainability. Often the starting point for this conversation is a shiny, new sustainability report. Whether it's your first foray into reporting or your company is declaring GRI Application Level A for your report, you do have a story to tell. And if you don't tell it, someone else will tell it for you (see Newsweek's Green Rankings methodology ). But it can be a challenge to attract media interest in even the most substantive of reports. Of course, that's a difficult message to deliver to those who've worked hard to create the report, and for good reason. A compelling and comprehensive sustainability report is a massive internal project that requires dedicated resources, and there are typically high expectations for coverage of the report. But for many media, even new news is ...

Full article: http://www.greenbiz.com/blog/2012/01/04/i-published-my-cs...

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