04 Jan '12, 10am

Fixies to the people! Building a business on no-frills bikes

Fixies to the people! Building a business on no-frills bikes

Photo: Solé Bicycles Two days before New Year's Eve, Jimmy Standley was in Lake Tahoe getting ready for the inaugural SnowGlobe Music Festival, three days of tunes, parties, after-parties -- oh, and he had to sell some bikes, too. As head of business development for Solé Bicycles , Standley is one part of a five-man team bent on bringing fixed-gear bicycles to the masses. Fixies, as they're affectionately known, are bicycles at their most basic: frame, wheels, pedals, seat, and handlebars. Whereas most bikes have a "freewheel" system that allows the wheels to spin independently of the pedals, on a fixie, if the bike is moving, your feet are too. This makes for bikes that are simple, lightweight, and low maintenance, although they're not well suited for tackling hilly terrain Tour de France-style. "Fixies were big in the '80s and kind of died out. Now it's sort of this tren...

Full article: http://www.grist.org/biking/2012-01-03-fixies-to-the-peop...

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