03 Jan '12, 1am

5 interesting big picture #sustainability trends to look out for in 2012 from @Forum4theFuture:

It is getting towards the end of 2011, and it is time to look at the year ahead. As our name implies, we do use a lot of ‘futures ’ methods here at Forum for the Future. We scan the horizon, interview experts and speak with senior execs in leading companies. Mostly we look 10+ years ahead, but as a Christmas present here are 5 things to look out for in 2012. The five are: 1. Questioning capitalism 2. Big emerging economies start to own sustainability 3. Peer-to-peer breakthrough 4. Energy price backlash. 5. Brands leading, not following, consumers. 1. Questioning capitalism People will question whether the recent form of capitalism – hyper-free markets based on debt-fuelled consumption – is fit for purpose. At our recent Pioneer Partner dinner one of the CEOs said: “At first responses to the financial crisis were tactical, now they will have to be strategic.” Why is this? ...

Full article: http://www.forumforthefuture.org/blog/things-watch-out-2012

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