02 Jan '12, 7pm

Is Your Advertising More than Just a Green "Slice of Life"?

By Maria O. Pinochet, Ethical Markets Research Advisory Board According to advertising professionals, the declining attention span of audiences is a key factor in changes to recent advertising messages. The length of a person’s attention span depends on what a person is focused on and on what their level of interest is in a certain topic. Therefore, the normal period of focused attention fluctuates somewhere between seconds and minutes. In fact, studies, polls and data-gathering agencies report a downward trend for all types of attention spans – whether the activity is listening to a lecture, viewing a slide presentation, reading (this article!) or Web browsing. With these declining attention spans, and in an effort to maintain the effectiveness of the advertising, many advertisers have chosen to create messages that appeal to simple human emotions such as fear and greed...

Full article: http://www.csrwire.com/blog/posts/259-is-your-advertising...

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