01 Jan '12, 6am

Is the average American being forced into living a more sustainable lifestyle - #CSR #USA #Consumer #Habits

Peter Knight says straitened circumstances might inadvertently lead the average American to a more sustainable lifestyle At the New York cupcake chain Melissa you won’t find any of the monster cakes popularised in Sex and the City. Melissa makes colourful cakes no larger than a chocolate truffle – perfectly formed micro-cakes that sell for a dollar each and can be consumed in one, swift, guilt-free mouthful. Melissa is not alone, merely ahead of the culinary fashion curve, which started with something called “small plates”. Conventional American restaurants used to pride themselves on serving jumbo portions. A chef’s salad, for example, contained so much finely chopped iceberg lettuce that even a hungry goat would demand a doggy bag. High-end chefs came up with the wheeze of small plates, a sort of tapas arrangement that forced you to buy lots of individual dishes in order...

Full article: http://www.ethicalcorp.com/environment/letter-america-sma...

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