01 Jan '14, 1pm

Farewell, TreeHugger readers: Jaymi Heimbuch shares her favorite moments

Farewell, TreeHugger readers: Jaymi Heimbuch shares her favorite moments

Many of us labor over decisions like this constantly. The clash between the consumer culture in which we are embedded and the culture of ecological (and sometimes spiritual) consciousness we choose can sometimes drive us to pure frustration. The grocery store alone is a battleground, where labels such as "organic’" "Non-GMO," "convenient," "one-step,” "compostable," "eco-friendly," and "quick-n-easy" are flung like cannon balls. As we navigate what is important to us at that moment, we question our decisions, we question our integrity, and we even question our questions.It's not easy being a responsible consumer. It’s taken me 30 years on this earth to figure out how to stop and ask myself why I’m buying something and if I will hold that item as valuable after the thrill of the purchase disappears. This is, after all, the crux of our consumer culture (perhaps our economy?)...

Full article: http://www.treehugger.com/natural-sciences/farewell-treeh...

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