31 Dec '13, 4pm

Chipotle, Patagonia and 10 more viral green videos from 2013

Chipotle, Patagonia and 10 more viral green videos from 2013

Any CSO knows that sustainability concepts are a tough sell. If videos are a return to the oral tradition of storytelling , your company should use digital media for what Free Range Studios calls "empowerment marketing." These dozen viral videos (in random order) struck a chord the past year, whether they attracted millions of views or simply showed off genius messaging and design. Don't forget to check out the 10 best GreenBiz videos of 2013 to hear more from sustainability leaders. 1. The Story of Solutions Free Range Studios is a leader in the sustainability "story wars ." Its 2006 animation, "The Meatrix," hit a nerve with a message against factory farming. The Oakland, Calif.-based video mavens followed with sequels on the dairy industry and food processing. In 2007, "The Story of Stuff" sparked their next big series with a line-drawn, behind-the-scenes tour of consum...

Full article: http://www.greenbiz.com/blog/2013/12/31/cool-viral-green-...

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