31 Dec '13, 1pm

Picture perfect: Top 5 sustainable business Instagram accounts

Picture perfect: Top 5 sustainable business Instagram accounts

In the age of digital abundance, companies must compete for their customers' attention. What sets sustainable businesses apart from their competitors are strong core values. Yet too often, these values are lost in a sea of words on a website, Twitter or Facebook . Instagram is a tool that helps customers connect directly with a company's brand in a unique and purely visual way. It allows business leaders to show rather than tell, to craft a compelling story about their products, and to build a loyal following. Here are five top sustainable-business Instagram accounts of 2013 — and what business leaders can learn from their approach. 1. @wornwear @wornwear , the offshoot Instagram feed of Patagonia , highlights vintage garments that have stood the test of time. Patagonia's values of well-made gear, durability and reducing waste come through in the visual storytelling nature...

Full article: http://www.greenbiz.com/blog/2013/12/31/picture-perfect-t...

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