31 Dec '13, 11am

4 Lessons in Sustainable Business from Nike’s New Waterless Dye Technology: This

4 Lessons in Sustainable Business from Nike’s New Waterless Dye Technology: This

Nike’s approach is based on creating better solutions that will become the norm not just because they’re sustainable but also as Hannah Jones, Nike’s VP of Sustainable Business and Innovation explains because they’re “better, easier and frankly more delightful to the consumer.” In this case, it is a technology that “reduces dyeing time by 40 percent, energy use by around 60 percent and the required factory footprint by a quarter. In addition, Kuenlin Ho, Executive VP at FENC explains “it’s also the most saturated, intense and consistent color we’ve seen.”

Full article: http://www.triplepundit.com/2013/12/4-lessons-sustainable...

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