29 Nov '11, 11pm

Chicken chases its kale: Chik-fil-A attacks artist over leafy-green slogan

Chicken chases its kale: Chik-fil-A attacks artist over leafy-green slogan

Photo: Ellen K For all of you poor souls who can't tell kale and chicken apart (lord knows it can be difficult), your troubles may soon be over. Chik-fil-A , the country's second-largest chain chicken restaurant (after KFC), is pressuring Vermont-based small-business owner Bo Muller-Moore to drop the phrase "Eat More Kale ," which he's been screen-printing by hand on T-shirts and selling online and at local farmers markets since 2000. Chik-fil-A claims the words -- a statement in support of local agriculture and sustainable food -- are too similar to its trademarked "Eat Mor Chikin " ad slogan, and could cause confusion for its customers and "dilute" its English-challenged brand. The irony of this artificially inflated conflict is almost too rich to be true. In an ideal world, Chick-fil-A's worries would be legitimate, since Muller-Moore's goal is to promote healthy eating...

Full article: http://www.grist.org/food/2011-11-29-chicken-chases-its-kale

Tweets

Why Is a Fast Food Giant Suing a Pro-Kale T-Shirt Artist?

Why Is a Fast Food Giant Suing a Pro-Kale T-Shi...

treehugger.com 30 Nov '11, 3pm

Bo Muller-Moore /Video screen capture You wouldn't think that an artist hand-making t-shirts that promote organic produce ...

Thanks to @FullScale, a respected green building architect in #RVA who sent this in... *siiiiigh*...

Thanks to @FullScale, a respected green buildin...

This Thanksgiving, the chickens living on Moskow Linn Architects cofounder Keith Moskow’s Norwich, Vermont, farm have two ...

3 brothers in Italy suffer heart attacks on sam...

straitstimes.com 30 Nov '11, 3am

ROME (AFP) - Three Sicilian brothers had heart attacks on the same day which killed two of them, while the third was saved...

Nice! Vermont Governor joins the fight against @ChickFilA for Attacking 'Eat More Kale' artist.

Nice! Vermont Governor joins the fight against ...

treehugger.com 06 Dec '11, 2pm

How hard is it for corporations to understand that when they do something that is overwhelmingly evil corporation-y, the p...