29 Nov '11, 10am

Bottled Water Marketing Campaigns Target Minorities

Bottled Water Marketing Campaigns Target Minorities

Tweet Several studies show that minority parents are more likely to give their children bottled water. A study by the department of pediatrics at the Medical College of Wisconsin found that African American and Latino families are three times more likely to give their children only bottled water as compared to white families. The Archives of Pediatric Adolescent Medicine study surveyed 632 people, and found that African American and Latino parents were more likely to give their children bottled water. In fact, the study found that minority children were exclusively given bottled water. Earlier this month, watchdog group Corporate Accountability International (CAI) accused Nestle of targeting marketing to Latino immigrants in the U.S. A November 19 IPS article quotes a CAI fact sheet that states, “Pure Life marketing specifically targets Latino immigrants in the United Stat...

Full article: http://www.triplepundit.com/2011/11/bottled-water-brands-...

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