29 Nov '11, 9am

Patagonia Says, 'Don't Buy Our Stuff' | Care2 Causes

Patagonia Says, 'Don't Buy Our Stuff' | Care2 Causes

In one of the most innovative advertising campaigns ever, outdoor clothing company Patagonia is asking us not to buy their products. This is not a recall or a come-on, but an acknowledgment by the company that we are all consuming more than the earth can comfortably provide, and that things need to change. The message: “Don’t buy what you don’t need. Think twice before you buy anything.” is truly radical in a country beset by holiday shopping frenzy, where 225 million Americans spent $11.4 billion last Friday alone, the day Patagonia’s full-page ad ran in The New York Times. The ad urges customers, “Don’t Buy This Jacket,” explaining “Black Friday, and the culture of consumption it reflects, puts the economy of natural systems that support all life firmly in the red.” Patagonia understands that its long-term sustainability depends on a healthy environment, and the campaign...

Full article: http://www.care2.com/causes/retailer-says-dont-buy-our-st...

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