28 Nov '11, 7pm

Google Pulls the Plug on a Renewable Energy Effort

BrightSource Heliostats, or solar mirrors, being transported to a field at the Ivanpah solar project in the Mojave Desert. Google has dropped an effort to refine the technology. Google has quietly dropped a four-year-old initiative to make renewable energy cheaper than coal, which it promoted with an abbreviation that read like a math formula, RE<c . The company insists that it still supports the development of renewable energy and has major investments in a variety of companies in that area. But it has closed up shop on an effort to improve the engineering of a “power tower,” a giant field of computer-controlled solar mirrors that will focus the sun’s light on a black-painted absorber, heating a liquid inside to a temperature that can be used to make steam for electricity. Google had sought to improve the reflectors and the wind resistance of the mirrors, called heliostat...

Full article: http://green.blogs.nytimes.com/2011/11/28/google-pulls-th...

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Google Pulls the Plug on a Renewable Energy Effort

green.blogs.nytimes.com 28 Nov '11, 7pm

BrightSource Heliostats, or solar mirrors, being transported to a field at the Ivanpah solar project in the Mojave Desert....

Google Pulls the Plug on Its Green Energy Program

greenbiz.com 28 Nov '11, 4am

Google has decided to power down its 4-year-old RE<C program, the company's ambitious initiative to make renewable energy ...

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