28 Nov '11, 10am

Nike & Puma, Reframing the Sustainability Message for a Younger Market

Nike & Puma, Reframing the Sustainability Message for a Younger Market

Nike and Puma further diverge when implementing communication methods. Through these channels, each of their core cultures become more evident. CEO and Chairman Jochen Zeitz has been at the forefront of Puma’s sustainability messaging, presenting himself as Puma’s sustainability brand ambassador. Based on the PR, it is clear that Zeitz is the face and driver behind Puma’s sustainability brand and vision. Zeitz recently participated in an online town-hall conversation with readers of the Guardian Sustainable Business blog . Nike, on the other had, has taken a much more systemic approach, dispersing its leverage over a large team of department executives, advertising and social media, focusing much of its effort on

Full article: http://www.triplepundit.com/2011/11/nike-puma-reframing-s...

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