"Facebook Timeline’s Green Marketing Opportunities"

: Personal information has long been used to more effectively target users with ads. Arguably, Timeline will enable a more in-depth view of the user mindset, revealing new targeting and messaging avenues. Facebook has the potential to use this data not only to help green marketers find those that have demonstrated a clear affinity for green, but also to predict interest based on similar attitudes, experiences, demographics or behaviors. This can enable green marketers to target micro-segments with more specific messaging, or even find new audiences, even those that have not yet taken action.

Full article: http://marketinggreen.wordpress.com/2011/11/26/facebook-t...

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