25 Nov '11, 5pm

Is Chris Huhne's 'Green Deal' just a marketing strategy?

Is Chris Huhne's 'Green Deal' just a marketing strategy?

And that is exactly what the Green Deal is – a clever marketing strategy. As such it will no doubt be successful in the short run, generating euphoria and new lending in equal measure as the bubble in home energy services starts to build up. This phase may last for a few years, but eventually the poor quality of investments will start to show through, millions of households will find they are in negative equity on their Green Deal plans, and they will start failing – or refusing – to make repayments. The government will discover the fundamental truth that you cannot make an unattractive investment into an attractive one simply by refinancing the cash flows. There will be an outcry, the energy bubble of – let’s say – 2016 will burst, and widespread losses will be incurred.

Full article: http://www.theecologist.org/blogs_and_comments/commentato...

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