25 Nov '11, 1am

Could Less Consumer Choice Be A Good Thing?

As part of the Quest for CSR 2.0 series So you buy fair-trade or eco-friendly products, and you think that is a good thing, right? Think again. What if so-called ‘ethical consumers’ are the very ones standing between us a sustainable future? I’m crazy, right? Maybe, but here is why I say it. By creating a premium-priced, niche market for ‘ethical consumption’, companies have been able to present a responsible front to the world, while leaving the vast majority of their products – which are, by implication, less ethical, less responsible, less sustainable – unquestioned and unchanged. At the same time, a small group of usually well-to-do Western consumers have been able to ease their conscience by feeling that they are making a positive difference. Now let me be clear. I am not against organic or fair-trade or eco-friendly products per se. That would be insane. Clearly, the...

Full article: http://www.csrwire.com/blog/posts/224-could-less-consumer...

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