24 Nov '11, 12pm
Bike That Beats Childhood Obesity - Why Not For Adults?
123GoTV might at first glance seem like a Ginzu knife type product. 123GoTV is a standard bike training stand, with a special transmitter that attaches from the training stand to your TV. When you pedal, the wireless transmitter signals to the TV (cable or satellite) to activate. When pedaling stops, the TV shows only a blue screen until pedaling resumes. 123GoTV's marketers are betting that kids will pedal for their screen time - the creator, Margie Mullen, had her own son in mind when she came up with the gadget. That seems like a missed opportunity to me. As a culture we all, adults and kids, need to slim down, and simultaneously both adults and kids tend to watch too many screens (upwards of 8 hours per day). With 33.8% of adults considered obese and just 17% of children and adolescents aged 2—19 year obese. why is 123GoTV marketing so exclusively to the younger set? T...