24 Nov '11, 11am

Green Gift Monday Promotes Positive Change and Provides Free Marketing

Green Gift Monday Promotes Positive Change and Provides Free Marketing

The Green Gift Monday campaign represents guerrilla marketing its best. Consumers and businesses who have an interest in “promoting green gifting awareness” are encouraged to post an online badge that includes a link back to the Conservancy’s website and to participate in the campaign’s Twitter feed at #GGM2011 . In addition to promoting a social movement that is well aligned with its mission, Green Gift Monday has the added benefits of expanding the Conservancy’s mailing lists and getting greater exposure for its gift memberships through the “Give the Gift of Conservation” link, featured prominently on the campaign’s website.

Full article: http://www.triplepundit.com/2011/11/green-gift-monday-pro...

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