23 Nov '11, 1pm

The 7 Attributes of Sustainability Pioneers

In honor of Thanksgiving, I thought it fitting to reflect on pioneers of past and pioneers of present. Remember the allure of Little House on the Prairie? Pioneer life -- aside from being rough and wholesome -- was exciting. Before anything was established and systems were developed, there was that oh-so-American sense of freedom and possibility. While working in sustainability doesn't require the use of an outhouse, it does resemble pioneering in the most basic sense of the word -- going to new places and establishing a functioning system. Before all the framework is laid down, there is the possibility of creating an entirely new system, better than any before it. But being a pioneer -- as we all know from Laura Ingalls Wilder -- takes courage. As a sustainability professional, do you relate to the pioneer metaphor? If so, this article is for you. What does it take to for...

Full article: http://www.greenbiz.com/blog/2011/11/23/7-attributes-sust...

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