22 Nov '11, 6pm

Method, Deutsche Bank, Bloomberg Among Firms Betting on WindMade

Method, Deutsche Bank, Bloomberg Among Firms Betting on WindMade

Would knowing that more wind energy was used to manufacture a cell phone lure you to buy it instead of a similar model made with regular power? The wind industry hopes so. It's making a high visibility bet that most consumers will be swayed by a new WindMade label that will start appearing on products in the coming year. The strategy has plenty of precedents. Remember the iconic "Intel Inside" branding campaign? In the course of a few years, by pasting a simple label on practically every PC, Intel transformed its brand image from just-another-chip-maker to that of an industry powerhouse. The wind industry is hoping its new label -- a circular blue swirl -- will make visible wind's growing, green impact on business and the economy. To that end, WindMade.org, a nonprofit debuted backed by WWF and the Global Wind Energy Council, last week unveiled its first class of companies...

Full article: http://www.greenbiz.com/blog/2011/11/22/method-deutsche-b...

Tweets

“WindMade” Ecolabel Launched, Commits Corporati...

environmentalleader.com 21 Nov '11, 2pm

Major global companies including Motorola Mobility, Deutsche Bank and Bloomberg have produced or have pledged to procure a...

Leading Global Brands Sign Up for New WindMade Label

Leading Global Brands Sign Up for New WindMade ...

renewableenergyworld.com 21 Nov '11, 8pm

The companies, which include Motorola Mobility, Deutsche Bank, and Bloomberg , are pioneering the use of the world’s first...

Global brands sign up for WindMade label: Major...

renewableenergyfocus.com 24 Nov '11, 1pm

AWEA celebrates wind industry achievements The American Wind Energy Association (AWEA) announced the 2011 AWEA Awards, hon...

‘Windmade’ Label to be Stamped on Products Built With 25% Wind Power

‘Windmade’ Label to be Stamped on Products Buil...

treehugger.com 24 Nov '11, 3pm

The Danish wind turbine manufacturer Vestas has launched a savvy effort to raise the profile of renewable energy in the ma...

'Spending on new renewable energy capacity to t...

bnef.com 26 Nov '11, 8pm

London and New York, 16 November 2011 – The annual value of renewable energy capacity installed will double in real terms ...

Global giants back launch of WindMade label

businessgreen.com 21 Nov '11, 2am

A host of world-leading businesses, including Motorola, Deutsche Bank and Lego, have pledged to source at least 25 per cen...

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gv.com.sg 23 Nov '11, 12pm

To redeem this promotion, please select at least four seats and pay with your Visa Platinum ,Visa Signature or Visa Infini...

First Wind Power Consumer Label Launched

First Wind Power Consumer Label Launched

triplepundit.com 25 Nov '11, 10am

Tweet The world’s first wind power consumer label, WindMade was launched on November 18th at an event hosted by WindMade a...