21 Nov '11, 1pm

How Souplantation Became a Certified Green Restaurant Chain

How Souplantation Became a Certified Green Restaurant Chain

Becoming more environmentally friendly made sense to Joan Scharff a few years ago when she was creating a "brand book" describing the critical elements comprising the identity of her company's Souplantation and Sweet Tomatoes restaurants. "It occurred to me as I was doing that that going green would be a natural fit for us as a brand because we are really about fresh wholesome abundance," said Scharff, vice president of brand and menu strategy with parent company Garden Fresh Restaurant Corp . Their customers probably assumed the company already used greener business practices, she reasoned, so Scharff convinced CEO Michael Mack to cultivate its green credentials. A multi-year effort followed, leading Garden Fresh to become the largest chain restaurant in the U.S. to get certified through the Boston-based Green Restaurant Association (GRA). In the process, the company's 12...

Full article: http://www.greenbiz.com/blog/2011/11/21/how-souplantation...

Tweets

Time to be Gorgeous and Green

Time to be Gorgeous and Green

sfluxe.com 21 Nov '11, 11am

We recently chatted with Zem Joaquin and Nadine Weil about the annual gala they chair for Global Green USA, and we must sa...

FSC Certified Green Playing Cards: WAS: £4.25 N...

ethicalsuperstore.com 21 Nov '11, 9am

FSC Certified and fully recycled, these Green Playing Cards are the ethical alternative to a traditional pack of cards. Wi...

Green Star - Communities is……http://t.co/oLoiqneK

gbca.org.au 22 Nov '11, 12pm

Green Star - Multi Unit Residential v1 Green Star - Office v3 Green Star - Office As Built v2 Green Star - Office Design v...

[DINING] What a three-star restaurant really "l...

is.asia-city.com 23 Nov '11, 9am

What are you supposed to do with a three star review? Does it mean you should go, or you shouldn’t? Is it just us hedging ...

#Hamburg is Green European Capital w/ revitalization, multiple environmental innovations: #smartgrowth #urbanplanning

#Hamburg is Green European Capital w/ revitaliz...

switchboard.nrdc.org 21 Nov '11, 2pm

Last year the European Union began honoring cities for exemplary environmental efforts by designating one each year as the...

Changes to recognition package for pre-LEED 200...

gbci.org 21 Nov '11, 4am

Effective October 10, 2011, projects certified under pre-LEED 2009 (LEED Online Version 2) rating systems will no longer r...

Green wisdom

Green wisdom

mnn.com 27 Nov '11, 8pm

If all the "green" activists would take a look at some of the older people these days, they would see how they pale in com...

Coca-Cola's "green" strategy working for its bu...

channelnewsasia.com 24 Nov '11, 12pm

SINGAPORE: While governments worldwide are moving to combat global warming, businesses like Coca-Cola Singapore are also p...