21 Nov '11, 10am
Time is Running Out: Nike’s Hannah Jones on Taking Sustainability to Scale
In order to accelerate sustainable solutions at a rate that will make a meaningful impact, we need to start addressing problems on a system-wide level and executing them on a larger scale. This was the theme of a thought-provoking keynote presentation given by Hannah Jones, VP of Sustainable Business and Innovation for Nike . According to Jones, the world is at a tipping point. In order to address the complex global problems we are confronting, we must start to accelerate the pace of change. Society is on the brink, teetering between an outdated paradigm and a new, innovative future. As she so eloquently puts it, “retrofitting the past is a very different strategy with very different outcomes than innovating for the future.” She offered three suggestions for how business can use innovation as a tool to start moving us toward a new future.