21 Nov '11, 9am

Coke, MIT Machines Reward Consumers for Recycling

Coca-Cola, Kroger and MIT are all rolling out bottle recycling machines that reward consumers for their deposits. Wholly owned Coke subsidiary Coca-Cola Recycling has started up its fourth Reimagine Beverage Container recycling center at a Kroger supermarket in Irving, Texas, Plastics News reports. The company said that its first three sites, also at Krogers in the Dallas-Fort Worth area, collected more than 2.3 containers in just under a year. Of the containers collected, 60 percent were PET bottles. The initiative will open a fifth recycling center in the metroplex, in Little Elm, Texas, next month, and has plans to launch in other states, though Coca-Cola would not elaborate on these. Reimagine machines (pictured) scan, sort and crush customers’ bottles and cans at a rate of up to 200 a minute, giving them reward points that can be traded for free or discounted products...

Full article: http://www.environmentalleader.com/2011/11/21/coke-mit-ma...

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