19 Nov '11, 12pm

Yellow Pages Industry Searches For Sustainability In The Digital Age

Yellow Pages Industry Searches For Sustainability In The Digital Age

Yellow Pages directories were the print age equivalent of search engines. In a nod to the vernacular of the digital age, the industry these days is represented by the rebranded Local Search Association (formerly Yellow Pages Association), which is working to reduce paper usage and strengthen its Reduce and Recyle commitments as part of the industry's sustainability program. Yellow Pages directories are big business. Approximately three million small businesses across the U.S. advertise with them. Recent research from Burke shows that 70 per cent of American adults use print Yellow Pages to find a local business or public services agency. In order to mark America Recycles Day (Nov. 15), the Association has joined forces with Keep America Beautiful (KAB ), the nation's largest volunteer-based community action and education organization, to boost that commitment and further i...

Full article: http://www.justmeans.com/Yellow-Pages-Industry-Searches-F...

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