Living on Earth: Social Sciences Necessary to Spur Environmental Action
FRI: Yes, and yes - are the short answers to your question! And so how do you deal with that? Well, you’ve gotta prove to the engineer types that if you apply social science to the technologies that they’re interested in seeing deployed and they will be more successful as a result, over time you’ll overcome that opposition. And, the case of the social scientists, if you can say ‘look, look in the energy field. I can formulate a more interesting research question than the one you are working on today,’ then you will influence them. But it takes a lot of work to prove yourself in both communities, and so it will take time.