17 Nov '11, 8pm

Where are the #Green Consumers? NMI Takes a Global Look #SustainBrands

Where are the #Green Consumers? NMI Takes a Global Look #SustainBrands

3. Third, consumers in developing countries report higher levels of current involvement than in developed countries. On average, less than one-quarter of respondents from developed countries indicated they are currently involved in protecting the environment, which is significantly lower than those respondents surveyed in developing countries (average of 34%). This may be because many of their daily activities are sustainable, even if motivated by other reasons. For instance, in ethnographic research NMI has conducted in the developing world, many women used the same water multiple times: first to rinse rice, then to rinse dishes, and then to flush the toilet. While behaviors like these were presumably motivated out of economic concerns, the fact remains that conservation levels are very high.

Full article: http://www.sustainablelifemedia.com/news_and_views/articl...

Tweets

China’s Appetite for Wood Takes a Heavy Toll on...

e360.yale.edu 18 Nov '11, 4am

China’s Appetite for Wood Takes a Heavy Toll on Forests More than half of the timber now shipped globally is destined for ...

Google+: Brands Rush In Where Consumers Fear To Tread

Google+: Brands Rush In Where Consumers Fear To...

searchengineland.com 18 Nov '11, 2pm

Google+: Brands Rush In Where Consumers Fear To Tread Nov 18, 2011 at 9:44am ET by Greg Sterling Tweet Earlier this week B...

Green

jetsongreen.com 20 Nov '11, 12pm

is a new, short documentary of an award-winning prototype development — the Biering Project — that’s both affordable and s...

What Makes Electric Consumers Tick?: With elect...

greentechmedia.com 15 Nov '11, 8pm

With electric utilities still trying to get a handle on what their customers want , fresh market research has just been re...

SF EVENT: Global Green's 7th Annual Gorgeous & Green Gala

SF EVENT: Global Green's 7th Annual Gorgeous & ...

ecouterre.com 16 Nov '11, 5pm

Global Green’s Fifth Annual Gorgeous & Green Eco-Fashion Show in San Francisco TweetShare on TumblrEmail If you weren’t ab...

Thai floods hit global supply chain

channelnewsasia.com 18 Nov '11, 5am

TOKYO: Thailand's worst floods in decades may gradually be subsiding but ripples will be felt by companies and consumers f...

TheUrbanWire takes a look at Mediacorp's A Song to Remember.

TheUrbanWire takes a look at Mediacorp's A Song...

theurbanwire.com 21 Nov '11, 2am

Set in the 1940’s, A Song To Remember portrays the glittering Singapore nightlife of old. Working in a cabaret required at...

Must-See Designs of Opportunity Green

Must-See Designs of Opportunity Green

earth911.com 18 Nov '11, 2pm

The message at this year’s Opportunity Green conference was clear when it comes to the future of sustainable products: con...

2% of Global GDP Invested in 10 Sectors; Result...

cleantechnica.com 18 Nov '11, 7am

“A green economy was a low-carbon economy, and a departure from the ‘business-as-usual’ approach was needed when building ...

Honda Fit EV makes global debut in LA

Honda Fit EV makes global debut in LA

paultan.org 17 Nov '11, 7am

The Honda Fit EV has made its global debut at the Los Angeles Auto Show – the all-electric vehicle, based on the Fit hatch...

Celebs, CEOs Hit Red Carpet at Global Green Awards

Celebs, CEOs Hit Red Carpet at Global Green Awards

earth911.com 15 Nov '11, 3pm

Adrian Grenier nabbed the Entertainment and Design Award on Monday night. Photo: Amanda Wills, Earth911 Last night’s Globa...

Green Blog: Do Aerosols Only Add to Global Warm...

green.blogs.nytimes.com 16 Nov '11, 1pm

Aerosols are small particles or droplets suspended in a gas. While consumers tend to think of them as being dispensed from...

China’s appetite for wood is taking a heavy tol...

e360.yale.edu 17 Nov '11, 1pm

China’s Appetite for Wood Takes a Heavy Toll on Forests More than half of the timber now shipped globally is destined for ...

Google Takes On iTunes, Amazon With New Music Store

Google Takes On iTunes, Amazon With New Music S...

searchengineland.com 17 Nov '11, 12am

To virtually no one’s surprise, Google today announced the launch of a digital music store that integrates with its existi...

#Siemens to create 500 new green jobs in #Afric...

siemens.com 15 Nov '11, 1pm

With an average GDP growth in sub-Saharan Africa of about 5% in 2011, the region is one of the fastest growing markets in ...