17 Nov '11, 1pm

How Genentech Used a Parking Lot to Fund its Employee Commuter Shuttle

How Genentech Used a Parking Lot to Fund its Employee Commuter Shuttle

Are you finding it challenging to initiate sustainability projects focused on reducing carbon emissions? You are not alone. Although the reduction in carbon emissions benefits society, there are only so many goodwill projects most corporations are able to afford. Daniel McCoy, transportation director at Genentech encountered these issues when he first proposed a comprehensive commuting program. He requested millions of dollars each year to provide a private bus service and encourage public transportation, carpooling and biking. Although supportive of the goals, his request was declined. McCoy was disappointed, but continued to noodle on how to move forward. Finding the Holy Grail: ROI Land and cost to develop parking is expensive in the South San Francisco area where Genentech was building. If the parking could be reduced significantly, then the millions in savings could f...

Full article: http://www.greenbiz.com/blog/2011/11/17/how-genentech-use...

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