17 Nov '11, 9am
Opportunity Green Roundup: Perspectives from Heavy Hitters in CSR
Continuously improve your data. In order to feel comfortable with transparency, companies need to be confident in their data. And in order to get support for sustainability initiatives, CSR teams need to be able to quantify their results. According to Brad Sparks, Director of Global Green Initiatives, measurement and data integrity are two of KPMG’s biggest challenges, and they work nonstop on improving their data systems and estimations. One aspect of this issue has to do with measuring the less quantifiable outcomes of social programs, which often requires some creativity. Kathy Gerwig, Kaiser Permanente’s Environmental Stewardship Officer, measures the impact of Kaiser’s social programs using metrics such as lives touched or pounds of toxic material averted.