16 Nov '11, 5pm

Americans Waking Up to Light Bulb Changeover

Americans Waking Up to Light Bulb Changeover

Bloomberg News Endangered species: 100-watt bulbs in a warehouse in Downers Grove, Ill. The first step in getting people to change the way they consume energy is making them aware that change is afoot. When it comes to lighting technologies, in particular, it seems that consumer awareness is growing. For the first time, a majority of Americans now know that federal legislation will eliminate “most traditional incandescent lighting by 2014,” according to a new survey conducted by the lighting manufacturer Osram Sylvania. The poll found that 55 percent of respondents were aware of that fact, up from 36 percent in 2010 and 26 percent in 2009. “Americans are increasingly prepared for this lighting transition,” said Stephanie Anderson, a spokeswoman for Osram Sylvania. She said the survey also showed that 62 percent of those polled had swapped out a light bulb over the last yea...

Full article: http://green.blogs.nytimes.com/2011/11/16/americans-wakin...

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