16 Nov '11, 2pm

Can We Really Make Sustainable Consumption Work?

Can We Really Make Sustainable Consumption Work?

In GlobeScan and SustainAbility's latest survey of nearly 1,000 global sustainability experts and practitioners, 78 percent of respondents agree that businesses have a duty to offer sustainable product lines instead of, rather than in addition to, unsustainable ones. That may be a lot to ask. The concept of "choice editing " -- presenting the consumer with only more sustainable products – has arisen in recognition of the fact that the majority of consumers do not choose more sustainable products when other (perhaps cheaper or more convenient) alternatives are available. At SustainAbility, we see growing evidence that sustainable choice editing is a viable business strategy, and is essential to changing purchasing decisions. In SustainAbility's latest research report on business' use of third-party certifications and ecolabels – to be published this week – we find that sust...

Full article: http://www.greenbiz.com/blog/2011/11/16/can-we-really-mak...

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