16 Nov '11, 10am

U.K.-Based Drink Company Tops Smoothies With Knitted Hats to Raise Money for Elderly

U.K.-Based Drink Company Tops Smoothies With Knitted Hats to Raise Money for Elderly

The Big Knit is a campaign by U.K.-based company Innocent Drinks to raise money for the elderly to keep them warm. It's kind of odd, but very cute: You knit a tiny little hat to fit on the top of innocent ethical drinks. They sell your creation at chosen stores and the money goes to keep old people warm in winter. the big knit /Promo image The campaign started in 2003 when 20,000 hats were knitted to raise $16,000 for charity Age Concern . This year they want to hit $1.5 million (in total over the years), with 650,000 hats on innocent bottles. The behatted bottles of the organic drink are sold at pharmacy chain Boots and Sainsbury's, a supermarket. Fourty cents from each bottle sold goes to charity. Statistics show that 80% of the hats are knitted by people who use the charity. But schools and individuals get involved too in making the colourful and wacky creations. Innoce...

Full article: http://www.treehugger.com/corporate-responsibility/uk-bas...

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Chio KNITTED TOPS X 2 <3

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