15 Nov '11, 3pm

How Companies Are Making Eco-Labels Core to Sustainability Strategy

How Companies Are Making Eco-Labels Core to Sustainability Strategy

The number of eco-labels in the marketplace continues to grow: According to Ecolabelindex , 426 labels circulate in 246 countries and 25 industries. Most commentators are quick to point out the negative consequences: consumer confusion, disinterest and mistrust. However, there is a growing wave of large companies that pursue product certification to appeal to and meet compliance demands from their B2B customers. Never mind the mixed signals from consumers: For these companies certification, and to a lesser extent eco-labeling, is a strategic move, and in some cases essential to bringing products to market. Between February and May of this year, Deloitte conducted in-depth interviews with more than a dozen senior sustainability executives at predominantly large multinational companies to understand the business drivers of certification and eco-labeling. What emerged is a re...

Full article: http://www.greenbiz.com/blog/2011/11/15/how-companies-are...

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