14 Nov '11, 8pm

The 5 Types of Energy Consumers Impacting Smart Grid Growth

The 5 Types of Energy Consumers Impacting Smart Grid Growth

With tens of millions of smart meters currently installed in the U.S., customer segmentation is often cited as a critical next step for utilities in deploying smart grid products and services. A new report attempts to classify consumers to help utilities find ways to get residential utility customers to actively participate in demand-side energy management. Conducted by the Smart Grid Consumer Collaborative (SGCC), the telephone survey of more than 1,200 U.S. residents finds electric consumers fall into five distinct segments detailing their willingness to participate in energy management programs: Concerned Greens (31 percent) - Most protective of the environment and supportive of smart grid initiatives, with a strong likelihood to actively participate in demand-side management programs. Young America (23 percent) - Doesn't know much about smart grid but is interested in ...

Full article: http://www.greenbiz.com/blog/2011/11/14/five-types-energy...

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