14 Nov '11, 5pm

Coca Cola Wins Again: American Idol Abandons REFUSE Plastic Message After Pressure From Sponsor

Coca Cola Wins Again: American Idol Abandons REFUSE Plastic Message After Pressure From Sponsor

Plastic Pollution Coalition /Screen capture It's the second strike against Coca-Cola in under a week. Not only did the company play a likely role in dissuading the Grand Canyon from banning disposable plastic water bottles in the park, but it has also been pressuring American Idol to dissociate itself from a Plastic Pollution Coalition message featuring 11 Idol finalists speaking out against disposable plastics. Forbes reports that the public service announcement had just started to get some traction—a mention by USA Today, some teen pop blogs, and about 5,000 views on YouTube—when the news broke that the show had been "pressured by a sponsor to have the PSA and any association with it removed." The Forbes story reports the following conversation: “One of the show’s sponsors was very angry at seeing the piece and demanded that the show have it removed,” says Plastic Pollut...

Full article: http://www.treehugger.com/corporate-responsibility/coca-c...

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