14 Nov '11, 12pm

The Making and Marketing of Sustainable Brands

The Making and Marketing of Sustainable Brands

I am always excited and energized by the environmental professionals at the world’s largest brands who have devoted their careers to helping their companies align environmental responsibility with business success. In the case of Al Ianuzzi, this has been a three-decade-long quest, one that has contributed mightily to placing his employer, Johnson & Johnson, consistently among the world’s most admired companies. Along the way, Ianuzzi — J&J’s Senior Director Product Stewardship, WW Environment, Health and Safety — has watched his and other companies try, with varying degrees of success, to build green brands and products. Now, he’s brought that expertise to a new book, published today: Greener Products: The Making and Marketing of Sustainable Brands . (Full disclosure: I wrote the book's foreword.) Recently, I asked Ianuzzi to talk about the book and what he’s learned. Joe...

Full article: http://www.greenbiz.com/blog/2011/11/14/making-and-market...

Tweets

Google Loves Brands

seobook.com 15 Nov '11, 5pm

...that 100% of the time it will only be the largest brands in the world in these spots. Rather, it generally says that th...

environmental

e360.yale.edu 14 Nov '11, 1pm

Under Attack: Making the Case for Environmental Rules Some U.S. politicians have been attacking environmental regulations,...

a beautiful company for sustainable cites #sust...

siemens.com 25 Nov '11, 4pm

Ganesh Nayak is the founder of one of Mumbai’s most unusual charities. His initiative’s lifeblood is personal commitment –...

How Companies Are Making Eco-Labels Core to Sustainability Strategy

How Companies Are Making Eco-Labels Core to Sus...

greenbiz.com 15 Nov '11, 3pm

The number of eco-labels in the marketplace continues to grow: According to Ecolabelindex , 426 labels circulate in 246 co...

Sustainable packaging ensures the best deal | | #packaging #sustainablepackaging #greenblogs #greenliving

Sustainable packaging ensures the best deal | |...

earthtimes.org 12 Nov '11, 12pm

Sustainable Packaging via Shutterstock A consumer's first interaction with a product is its packaging. The way a box looks...

Puma's New Tack on Sustainable Consumption: Compostable Clothes

Puma's New Tack on Sustainable Consumption: Com...

greenbiz.com 14 Nov '11, 3pm

In the last 18 months or so, Puma has hit the ground running with a number of industry-leading (and, truthfully, world-lea...

Introducing Marketing Land As Sphinn's Successor

seroundtable.com 14 Nov '11, 1pm

Marketing Land at marketingland.com is opening on December 11th. It is a sister site to Search Engine Land . Full disclosu...

Can We Really Make Sustainable Consumption Work?

Can We Really Make Sustainable Consumption Work?

greenbiz.com 16 Nov '11, 2pm

In GlobeScan and SustainAbility's latest survey of nearly 1,000 global sustainability experts and practitioners, 78 percen...

Some very cool Twitter marketing stories...

searchenginewatch.com 12 Nov '11, 2am

Twitter has launched a collection of user-contributed stories that showcase just how small the world can become through so...

Get ready for an adventure nine lifetimes in the making! Catch Shrek 1, 2 and an Exclusive Preview of Puss in...

Get ready for an adventure nine lifetimes in th...

cathaycineplexes.com.sg 14 Nov '11, 10am

Get ready for an adventure nine lifetimes in the making! Catch Shrek, Shrek 2 & the Sneak Preview of Puss in Boots Exclusi...

@2740perday Looking for a JV - affiliate market...

blackhatworld.com 13 Nov '11, 9am

hey, Now that I have made some money through my SEO services etc, I was thinking of investing and putting some more time i...

This 2004 thread is still one of the most valua...

cre8asiteforums.com 19 Nov '11, 1am

It's important to realize when you're talking about pricing, you're talking about a critical element of strategy. Price is...

Online Video Marketing Tips For Brands & Websit...

reelseo.com 18 Nov '11, 12am

NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 ...