14 Nov '11, 10am

Nissan LEAF and Chevy Volt Target Different Drivers

Interestingly, the Volt advertising uses almost no emotional piquing with regard to environmental issues, while the LEAF advertising seeks an almost visceral response from its emotional and environmentally charged ads about the polar bear and the value of ZERO emissions, pollution, and dependence of foreign oil. The other angle highlighted in LEAF advertising is a challenge to the status quo. This line of thinking targets the early adopter who avidly embraces change, versus the early majority who like things to stay more or less the way they are. Nissan questions our assumptions rather brilliantly by showing all the common machines we have come to know as using electric power and asks, “what if everything ran on gas…then again, what if everything didn’t?” Nissan shouts, “This car will change your life!” and GM says, “This car won’t really change the way you live your life....

Full article: http://www.triplepundit.com/2011/11/nissan-leaf-chevy-vol...

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